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What is it?

The art and science of analyzing, planning, and aligning the corporate strategies, product design, content, marketing, packaging, and support materials required to support a business in all its markets worldwide.

Why is it important?

Globalization allows companies to increase their reach by skillfully guiding the process of taking a product, service, idea, system, and project to multiple markets. It must be an integral part of the corporate strategy to enable growth in global markets and to effectively reach global audiences.

...continue reading "Term of the Week: Globalization"