The art of optimizing a website so search results for the site appear in search engines, regardless of language or region. Also known as international search engine optimization (ISEO).
Allows content to be found and consumed by more people than the nearest competitor by increasing findability in search engines result pages, regardless of the language of search.
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A software-based process that translates content from one language to another without human intervention. People may be involved in training software for specific domains or post-editing the output for linguistic quality or style.
Machine translation accelerates the process, and reduces the cost, of translating content and increases the availability of translated content. Linguistic quality and accuracy levels vary, depending on how well the software is tuned and whether the content is post-edited by humans.
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A collaborative platform to increase localization efficiency by managing, automating, and reporting the workflow, as well as by centrally storing, organizing, and processing language resources and assets.
A localization project management system (LPMS) is essential for accelerating and scaling localization productivity and consistency, and bringing stakeholders together. When implemented properly, it unifies and automates processes, governance, and strategy, as well as centralizing language resources.
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A form of human translation carried out within an integrated technology environment that provides translators access to sub-segment, adaptive machine translation (MT) and translation memory (TM), terminology lookup, and automatic content enrichment (ACE) to aid their work, and that automates project management, file handling, and other ancillary tasks.
Augmented translation makes translators more efficient by automatically handling routine and repetitive tasks, and freeing them to focus on difficult content that requires human attention.
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The act of rendering content from one language into another, accurately reproducing not just the meaning but the tone as well.
Translation makes content accessible to people who speak a different language, increasing both understanding and impact.
The language into which a product is localized.
You cannot talk about translation, which is at the core of the localization process, without defining the target language(s) because this will guide the decision of which audience you intend to reach.
The original language that content is created in and from which translation takes place.
The source language carries the original meaning and intent of a communication, as created by the content author, that is then conveyed in the process of translation.
Someone who has naturally used a language from an early age as a primary means of concept formation and communication rather than acquiring the language later in life.
Being a native speaker implies a high level of fluency in a specific language, and native speakers are often chosen to translate texts into that language based on this assumption.
The use of more than one language in communication.
Without multilingualism, there would no localization. In a world where products and services are sold globally, companies must translate and adapt their messages in a way that is locally understood if they want to succeed in the global market.
The ability to speak only one language, including non-verbal languages such as sign languages.
Language acts as a filter between an individual and the world around them. A monolingual person has only one filter and, therefore, only one perspective for interpreting the world. This has implications for marketing and user experience.