The ability of different systems to exchange and make use of information (e.g., each other’s data formats) and to work together, often in real time.
Localization is a complex process that requires many different components to interact smoothly. When selecting tools, make sure that interoperability is included as a feature.
A W3C (World Wide Web Consortium) standard that provides concepts for the automated creation and processing of multilingual web content.
With ITS, processes can be automated with standardized metadata called ITS data categories. Example processes include translation package creation, machine translation, and quality review.
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The process of re-developing or adapting content from one culture to another, while transferring its meaning and maintaining its intent, style, and voice.
In transcreation, the concepts, feelings, and call to action that are expressed in the source are maintained in the target, but the emphasis, design, and the text are oriented specifically to the target culture. While there are some grey areas, transcreation goes much deeper than localization typically does and, consequently, incurs significantly higher costs.
The concurrent distribution of all content related to a particular product or service to all target markets in the appropriate languages. Also known as Simultaneous Shipment.
Releasing a product in all markets at the same time helps ensure successful product introductions, stronger sales, and greater customer satisfaction[Asnes 2010].