Esther Curiel is a program manager and global content quality strategist at Vistatec. She has been helping brands create great user experiences across global markets for over 15 years. Lately, her interest has been focused on integrating developments from the content marketing world into localization processes. Esther believes that by collaborating more closely together, localization and marketing can help brands achieve international growth objectives much more effectively. Her mission is to facilitate such collaboration.
Term: Primary Market