What is it?
The art and science of planning and directing operations in a global marketplace so that a product or service cannot be distinguished from a local offering. Marshals resources for internationalization, localization, translation, and transcreation for their most efficient and productive use.
Why is it important?
Localization strategy is part of a company’s global content strategy and defines how they adapt their products or services for one or more international markets and what financial, vendor, and technology resources they need to do so.